Ambassadors

Grew up fishing local drains and the river Witham as a teenager before falling out of the sport for 25years! Started fishing again 3 years ago and I’m loving every minute of it. I’ve met so many friendly people in the past few years that have made match fishing such a great experience. I've had section wins on the highly competitive River Trent Opens. And a Section win and promotion to Division 1 on the 2022 Div 2 National on the river Avon. 

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I'm Andi Shortland, a dedicated angler with 37 years of experience based in South Lincolnshire. My passion lies in natural venues, including favorites like Ferry Meadows and The Middle Level. Living in this region grants me access to abundant rivers and fen drains, providing some of the best UK winter fishing right at my doorstep, such as the River Welland through Spalding and The Old Nene at March, both just 30 minutes away. I initiated the "Diary Of A Fen Angler" Facebook page around 5 years ago, collaborating with great friends to showcase local clubs and natural venues. Recently, I've also discovered a fondness for the Norfolk Broads, almost rivaling my affection for Fen drains and rivers. Although match fishing held my heart for years, a recent return after a 4-year hiatus has me engaging in more regular competitive angling with local clubs. I aspire to participate in the major winter opens hosted by the area's rivers. Follow my weekly reports, chronicling both triumphant and challenging sessions, on the Diary Of A Fen Angler page. Excitingly, I'm thrilled to join forces with the Target Fish UK team on this remarkable journey.

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I'm Mark Oliver, an all-round angler with a deep passion for various fishing styles—Carping, match angling, predator, and fly fishing. I'm thrilled to be an ambassador for Target Fish, eagerly anticipating the exciting journey ahead.

With my angling background being so diverse, I am equally at home on large and very deep Cheshire meres targeting Bream and Tench as I am on small intimate streams hunting Chub and Grayling.
Coming from the match scene I have seen many wins in open and inter club matches.
I apply my knowledge of competitive and Carp angling and apply them both to create my own style.
I am always trying to think outside the box and I'm not afraid to try something different to give me that edge.
Knowing the hard work and passion that has been used to create Target Fish, I am very thankful to be representing the Taget Fish brand.

Meet John Alexander from Barton Upon Humber - A renowned angler who has a passion for commercial carp fishing.

He thrives on any water that has F1s or carp in it and is known as the "caster blaster"!
John is an angling coach and is the owner of "Catchy bait" - an online fishing bait company which now sells live maggots which can be delivered direct to your door.

Notable Achievements:
🎣 2022 Fishomania finalist
🎣 2022 Golden Reel finalist
🎣 2023 Maver Match This finalist
🎣 2023 Fishomania finalist

Visit Catchy Bait's Website